Category: Strategy
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Are Backlinks Still Important in 2026?
Backlinks continue to be a primary ranking signal, and the emphasis on high-quality, authoritative links is stronger than ever in 2026. Search engines still use links to help judge credibility and importance, especially in competitive spaces where many pages are trying to prove they deserve to rank. The difference now is how little room there Read more
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Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different Read more
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Will AI Take Over Web Design? Here’s Why We Don’t Think So
AI has made web design feel weirdly uncertain. Tools can generate layouts, write copy, create images, and even build full pages in minutes—so it’s fair to wonder what happens to the people who’ve been doing this work for years. If AI can spin up a site with a few prompts, does that mean web designers Read more
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When to Use Google Search Console vs Google Analytics
Understanding how people find and interact with your website can feel overwhelming at times, but once you get comfortable with the right tools, everything starts to click. Google Search Console (GSC) and Google Analytics (GA4) each give you valuable information, and knowing when to use one or the other helps you make smarter SEO decisions Read more
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Search Visibility: What it is & How to Calculate Your Score
When you invest time and resources into SEO, one of the biggest questions you want answered is simple: Are people actually finding us in search results? Search visibility helps you measure that in a clear, meaningful way. Instead of guessing how often your content shows up on Google, you can use one score to understand Read more
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Understanding How Google Ranks Search Results
When someone types a question into Google, they expect helpful, accurate results to appear right away. Behind that quick response is an entire ecosystem working to decide which pages deserve the top spots. Understanding how that ecosystem works allows you to create content that meets user expectations and aligns with what Google considers valuable. Google Read more