Like any highly specialized discipline, Search Engine Optimization (SEO) carries with it the weight of several key terms and phrases that can seem like a foreign language to those uninitiated. Here at Astute, we’ve taken the liberty of compiling a list of 23 key terms and phrases that are vital to understanding SEO. Search Engine […]
Archive for the ‘Marketing’ Category
If You Build It….They Will Come. – Field Of Dreams
What exactly is it about Nashville? Why did this small, country music, boot wearin, ’honky-tonk town get so famous? Why are so many top chefs moving here to open their next hit restaurant? And are the rumors true? Did Justin Timberlake purchase 126 acres of land in a nearby tiny town called Leiper’s Fork? Did […]
Designing In a Paperless World
Printed media will always have a special place for me. There’s nothing quite like holding a freshly pressed piece or art in your hands. From the feel and texture of the paper to the smell of the ink, it can be a very intoxicating experience. But ink fades, and unless properly preserved, paper will deteriorate […]
How to Create New Business Opportunities through Content Marketing
If generating quality leads through your website and social media channels seems like a pipe dream, then this is the article for you. Implementing a Content Marketing strategy is one of the most effective ways to create sales opportunities for your company. Here’s how to do it. “Plans are nothing, planning is everything.” – Dwight D. […]
Art & Politics: Artist Jose Toirac Rewrites Cuban History
It wasn’t just his aesthetic and his craft that knocked me sideways; it was his cunning, his wit, his passionate intent to sneak around the blind corners of the Cuban government’s glaring oversight. His studio was a few cobblestone blocks away in the heart of Havana. There was no sign on the door, only a […]
3 Steps to Ensure On Page SEO Success
There are many factors that determine a website or web page’s ability to rank successfully in search engines. In this article, we’ll take a look at a few tips to ensure your On Page Content is leading to higher rankings. Understanding Your Audience Before you begin writing content for your website or blog, start with […]
A Look Back: Commercial Nostalgia
One of my first memories of successful subliminal messaging from an ad campaign was at the ripe age of 7. It was 1993, and Coca-Cola Classic was making its way through the airwaves into every American home with a working TV or radio. To this day, I can still remember the bouncy lyrics to this […]
Establishing Your Brand Through Storytelling
Imagine you’re at a dinner party telling a close friend about the brand your company has developed. The way you speak about your company with emotion and passion is the way people should feel about your brand when they come in contact with it. Storytelling for your brand is the best way to reach customers […]
Growing Your Construction Business Through Organic Search
More and more, construction companies are turning to digital marketing solutions to grow their business, capture leads, and enter the minds and hearts of potential customers. One of the most efficient digital marketing tools to achieve this is Search Engine Optimization. Search Engine Optimization (SEO) is a simple concept. SEO is a way to improve […]
How to Improve Your Business through Branding and Marketing
A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and a […]