Tag: content marketing
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Which Marketing Channels Are Brands Prioritizing?
Creating content is the most enjoyable and fulfilling part of content marketing, but distributing that content is equally important. You’ll waste valuable time and resources if no one ends up seeing your content. It’s essential to understand the different types of marketing channels and how you can leverage each of them to reach your marketing… Read more
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4 Content Marketing Metrics to Measure and Improve Performance
Before defining your objectives and setting your content marketing metrics, you must know your brand’s higher purpose. If you don’t have a deep understanding of why your brand exists, you won’t have the tools you need to set the parameters for these metrics. The ultimate objective of brands’ content marketing is to increase their share… Read more
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SEO Writing: How to Write Content For People and Optimize for Google
Content marketers often face the challenge of writing high-quality content that is optimized for search engines while also appealing to people. Writing content for people, not search engines, is a best practice. To build your blog audience, you need to write content for people that solves a particular problem and appeals to the end customer.… Read more