Tag: content marketing
-
Are Backlinks Still Important in 2026?
If you’re a marketer who wears many hats, staying plugged into all the algorithm changes can seem impossible, especially in the wake of AI content. SEO can feel like a moving target: quick-win tactics like buying backlinks that worked five or ten years ago may now actually hurt your rankings. That’s not to say acquiring… Read more
-
Finding Keywords for Each Stage of the SEO Funnel
Many people, especially those new to SEO or digital marketing, aren’t familiar with the concept of a search funnel. They may not understand that search behavior changes at different stages of the buyer’s journey. Without this knowledge, it’s easy to create content that doesn’t appropriately target each stage. People search for different things at different… Read more
-
How to Find Duplicate Content on Your Website (And What to Do with it)
Duplicate content can be a sneaky problem that holds your website back. It might not seem like a big deal at first, but having the same or very similar content across multiple pages can confuse search engines and make it harder for your site to rank. Even worse, it can frustrate your visitors and leave… Read more
-
How to Generate Organic Leads for Beginners
To attract the right kind of leads, businesses need more than just ads or promotions: they need valuable, relevant content that engages their audience. This allows users to naturally form an interest in your brand and what you offer, turning them into organic leads. Because organic leads find your business based on their interests or… Read more
-
Interactive Marketing Examples & Strategies to Engage Your Audience
The average consumer is advertised to all day. Whether it’s in the podcast they listen to in the morning, on the search engines they use for research at work, the social media they scroll in their free time, or the tens (if not hundreds) of daily emails, direct ads are woven into nearly every touchpoint… Read more
-
The Benefits of Using a Content Calendar for Your Marketing Strategy
If you’ve ever found yourself scrambling to come up with ideas for your next blog post, social media update, or email newsletter, you’re not alone. Planning and organizing your content can be a daunting task, especially when you’re juggling multiple platforms and audiences. That’s where a content calendar comes in handy. In this blog post,… Read more