Tag: content marketing metrics

  • 9 Content Marketing Examples to Inspire Your Strategy

    9 Content Marketing Examples to Inspire Your Strategy
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    When you think of excellent content marketing, what comes to mind? Gaining consumers’ attention has become increasingly challenging because the markets are saturated — and so are buyers’ minds. Whether you’re a new or seasoned business, your content marketing should drive business results. We’ve compiled nine content marketing examples to inspire your next campaign. 1.… Read more

  • Evergreen Content: Make a Lasting Impact

    Evergreen Content: Make a Lasting  Impact
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    Every marketer aims for their brand to make an everlasting impact. Leveraging evergreen content in your marketing strategy helps strengthen your brand’s presence across various marketing channels long after you publish your content. This content is highly relevant and doesn’t become dated, creating a sustainable model for increasing website traffic and providing additional knowledge to… Read more

  • 9 Copywriting Tips for Digital Marketers

    9 Copywriting Tips for Digital Marketers

    Copywriting is an essential part of any digital marketing strategy. You can use it for various marketing purposes, including blogs, ad copy, landing pages, and other initiatives that support your business goals. Ultimately, it should prompt readers to purchase one of your products or services. Copywriting typically follows a specific structure by developing content that… Read more

  • How to Develop an Effective Content Strategy

    How to Develop an Effective Content Strategy
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    Creating a well-developed content strategy is an essential part of any digital marketing plan. Your brand communication should extend beyond your products and services. To gain new customers and retain existing ones, you have to nurture them with regular content creation. This allows you to maintain a healthy relationship with your audiences and provide them… Read more

  • 4 Content Marketing Metrics to Measure and Improve Performance

    4 Content Marketing Metrics to Measure and Improve Performance
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    Before defining your objectives and setting your content marketing metrics, you must know your brand’s higher purpose. If you don’t have a deep understanding of why your brand exists, you won’t have the tools you need to set the parameters for these metrics. The ultimate objective of brands’ content marketing is to increase their share… Read more