The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…

Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is…

On-Page Content & SEO Challenges (from a Design Perspective)   “Form ever follows function” is an architectural concept that the…

Printed media will always have a special place for me. There’s nothing quite like holding a freshly pressed piece or…

The Power of a Story Imagine you’re at a dinner party telling a close friend about the brand your company…

A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand…

By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion…

This blog is the result of a conversation I had with a local business owner who is now my client.…

At Astute Communications, every project begins with one goal: to create an inspiring online presence for our clients. But in order…

In week four of our podcast series, From Discovery to Design, you heard all about wireframing and site architecture. This…