If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The…

Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…

Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…

Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand…

The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually…

The colors you choose to associate with your brand can say more about you than you think. Understanding a little…

The Lover Archetype   The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for…

In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box,…

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…