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Define & Refine: An Exercise in Brand Definition

It’s not always a total overhaul! Big Events, Inc. has decades of experience planning events and they wanted to establish…

Using Marketing Psychology To Influence Consumer Behavior

Marketing is an umbrella term that covers just about any ethical tactic used to build and maintain relationships between buyers…

Buyer Decision Process: What John Dewey Can Teach You About Marketing

What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing…

Crafting Awareness: Telling Your Story Through Branding

The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…

Do You Need a Rebrand?

Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is…

Form Ever Follows Function

On-Page Content & SEO Challenges (from a Design Perspective)   “Form ever follows function” is an architectural concept that the…

Designing In a Paperless World

Printed media will always have a special place for me. There’s nothing quite like holding a freshly pressed piece or…

Establishing Your Brand Through Storytelling

The Power of a Story Imagine you’re at a dinner party telling a close friend about the brand your company…

How to Improve Your Business through Branding and Marketing

A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand…

A Match Made in Marketing Heaven: Luxury Branding and Roger Federer

By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion…