leaf image leaf image
Brand Archetypes: The Lover

The Lover Archetype   The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for…

Brand Archetypes: The Sage

In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box,…

Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Creating a Vision and Mission Statement

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

Brand Archetypes: The Explorer

“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as…

The Importance of Storytelling in Marketing

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

Inside the Lines: Coloring Your Brand With Purpose

The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and,…

Develop a Customer Persona To Improve Your Content Marketing Efforts

  What is Content Marketing? Content marketing is a strategy employed by businesses to establish trust and nurture brand loyalty.…

Branding Speaks Louder Than Your Logo

More often than not, the words “logo” and “brand” get thrown around synonymously. While the terms are related, they are…

Brand Archetypes

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…