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Brand Archetypes: The Innocent

If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The…

Brand Archetypes: The Hero

Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…

Original photography can improve your marketing efforts

Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…

Changing Your Company’s Messaging During a Crisis

Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand…

Brand Archetypes: The Citizen

The citizen archetype is best described as the everyday person, your average Joe or plain Jane. The citizen is usually…

Choosing Your Brand Colors

The colors you choose to associate with your brand can say more about you than you think. Understanding a little…

Brand Archetypes: The Lover

The Lover Archetype   The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for…

Brand Archetypes: The Sage

In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box,…

Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Creating a Vision and Mission Statement

Contrary to what most people think, a vision statement and mission statement are two very different things. Although they may…

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