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Using Display Ads For Digital Marketing

If you spend a significant amount of time online, you’ve likely been shown display advertisements without even knowing it. These…

Understanding How Key Brand Pillars Help Create a Successful Brand

There are many elements of a brand. Therefore, developing your brand identity can be complex. However, understanding how brand pillars…

5 Tips on How to Define Your Brand From Scratch

Brand development is the first step for any business to establish itself in the marketplace. You want to offer customers…

Client Spotlight: Verdi Oncology

The Client Headquartered in Brentwood, Tennessee with practice locations across the United States, Verdi Oncology partners with oncology practices, physicians,…

5 Desk Tools That Can Make Your Work Day Easier

Sometimes staying focused at work can be harder than the actual job at hand. Since humans spend one third of…

Client Spotlight: High Tide Technologies

The Client Established in 2002 in Nashville Tennessee, High Tide Technologies is the industry leader in SCADA and monitoring solutions…

Designing Logos For Your Brand

Have you ever seen a successful business without a logo to accompany their brand? Probably not. That’s because a logo…

Can Brands Change Archetypes?

The simple answer is yes. Some brands can change archetypes depending on the changes within their business and the changes…

Brand Archetypes: The Jester

On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester…

Understanding the Basics of Social Media Advertising

What is Social Media Advertising? Over the years, social media advertising has become one of the fastest growing ways to…

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