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Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Google vs Bing

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Brand Archetypes: The Explorer

“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as…

The Importance of Storytelling in Marketing

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

Inside the Lines: Coloring Your Brand With Purpose

  The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something…

Develop a Customer Persona To Improve Your Content Marketing Efforts

  What is Content Marketing? Content marketing is a strategy employed by businesses to establish trust and nurture brand loyalty.…