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Brand Archetypes: The Jester

On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester…

Understanding the Basics of Social Media Advertising

What is Social Media Advertising? Over the years, social media advertising has become one of the fastest growing ways to…

Brand Archetypes: The Caregiver 

Empathetic, compassionate, altruistic: these are the makings of the caregiver archetype. Rooted in a deep desire to serve others with…

A Basic Overview of Ecommerce PPC

As an online business, it is wise to pursue ecommerce advertising because it’s backed by data, easy to control, and…

5 Ways to Improve Your Website

With nearly 2 billion websites existing in 2020, the online space is becoming increasingly more competitive by the second. Internet…

Brand Archetypes: The Rebel

The Rebel archetype can be best described as a disruptive force that aims to shake up the day-to-day, whether it…

Brand Archetypes: The Innocent

If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The…

Brand Archetypes: The Hero

Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…

Original photography can improve your marketing efforts

Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…

Changing Your Company’s Messaging During a Crisis

Though it seems unlikely, it’s inevitable that your company will experience an unexpected event that can negatively impact your brand…

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