The simple answer is yes. Some brands can change archetypes depending on the changes within their business and the changes…

On the surface, the jester archetype seems synonymous with comedy. While apparent humor is a key aspect of a jester…

What is Social Media Advertising? Over the years, social media advertising has become one of the fastest growing ways to…

Empathetic, compassionate, altruistic: these are the makings of the caregiver archetype. Rooted in a deep desire to serve others with…

As an online business, it is wise to pursue ecommerce advertising because it’s backed by data, easy to control, and…

With nearly 2 billion websites existing in 2020, the online space is becoming increasingly more competitive by the second. Internet…

The Rebel archetype can be best described as a disruptive force that aims to shake up the day-to-day, whether it…

If you value simplicity, optimism, and seeking happiness overall, you may fall into pure confines of the innocent archetype. The…

Ambition, power, and persistence are all words that arise when discussing the hero archetype. The hero values honor over everything…

Strong advertising and marketing are essential for any business that sells a product or service. Charities, sports franchises, restaurants, and…