It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Written by Lily Tillman “Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate…

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

  Written by Lily Tillman The psychological aspect of marketing has always intrigued me. How many ways can you convince…

  What is Content Marketing? Content marketing is a strategy employed by businesses to establish trust and nurture brand loyalty.…

Written by Lily Tillman   More often than not, the words “logo” and “brand” get thrown around synonymously. While the…

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…