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Google Lens: The Rise of Visual Search

It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…

Brand Archetypes: The Creator

The Creator archetype is one that is driven by the free flow of creativity–while also staying within certain parameters of…

Google vs Bing

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

Brand Archetypes: The Explorer

Written by Lily Tillman “Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate…

The Importance of Storytelling in Marketing

  Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon…

Inside the Lines: Coloring Your Brand With Purpose

  Written by Lily Tillman The psychological aspect of marketing has always intrigued me. How many ways can you convince…

Develop a Customer Persona To Improve Your Content Marketing Efforts

  What is Content Marketing? Content marketing is a strategy employed by businesses to establish trust and nurture brand loyalty.…

Branding Speaks Louder Than Your Logo

Written by Lily Tillman   More often than not, the words “logo” and “brand” get thrown around synonymously. While the…

Brand Archetypes

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…

branding: why defining before designing is so crucial

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…