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5 Marketing Concepts Every Marketer Should Know

Marketing concepts, also known as marketing philosophies, are the building blocks for creating effective marketing campaigns. These five marketing concepts…

Best Platforms to Help Level Up Your Digital Marketing

The more you practice something, the better you will be at it — and digital marketing isn’t any different. The…

5 Ways to Build Brand Power

Building brand power goes beyond creating a great logo. Companies with strong brands drive customer loyalty and revenue while differentiating…

Smart Ads: How to Use AI to Improve Your Ads

The Google Ads platform has rapidly evolved over the last few years with the implementation and widespread use of artificial…

Understanding the Design Process Pt 3: An Interview with Our Creative Director

Part two of this three-part interview series discussed how involved our Creative Director is in the strategy and conceptual phase…

Using Display Ads to Boost Your Reach

Display advertising is one of the most commonly used digital marketing methods. Even if you aren’t familiar with display ads,…

Understanding the Design Process Pt. 2: An Interview with Our Creative Director

We recently kicked off this three-part interview series with our Creative Director, Leanne Bridie, by introducing the design process. We…

Understanding the Design Process Pt. 1: An Interview with Our Creative Director

When many people hear design, they often think it’s just about making something look pretty. However, design is a complex…

Optimizing Your Google My Business Listing

Improving web visibility is a significant priority for almost every business. Typically, most of your focus is on enhancing your…

What’s New With Google Ads?

Being the world’s leading search engine, Google constantly comes out with updates and improvements. Whether you’re a searcher or an…

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