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Emoji Overhaul & Recall: How To Keep Your Brand In Brains

In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on…

Think Like a Customer: Smart Keyword Research Strategies

Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be…

Started From the Top, Now We’re Here: The Art of The Funnel

When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land…

“Damn, We’re In A Tight Spot”: Persistence in PPC

Pay-Per-Click Campaign Management Astute has worked with a number of PPC clients ranging from e-commerce to service industries with budgets…

Keeping Up With Google Algorithm Updates

What To Do About Google Algorithm Updates?   A Brief Overview It is no secret that the ability to rank…

Understanding Retargeting

Have you had the experience of shopping for a product on a particular company’s website, only to have the same…

SEO Lingo: 23 Key Terms and Phrases (Updated for 2018)

Like any highly specialized discipline, Search Engine Optimization (SEO) carries with it the weight of several key terms and phrases…

How to Create New Business Opportunities through Content Marketing

If generating quality leads through your website and social media channels seems like a pipe dream, then this is the…

3 Steps to Ensure On Page SEO Success

There are many factors that determine a website or web page’s ability to rank successfully in search engines. In this…

SEO Primer: Ethical Link Building – For Today and the Future

One of the more surefire ways to improve the ranking for your website or for a great piece of content…