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Google vs Bing

Since Google’s creation in 1997, they have been on the forefront of search. Google continues to push the envelope on…

The Importance of Keywords for SEO

What Are Keywords To put it into layman’s terms, keywords in SEO are the words or phrases people use to…

The Basics of PPC with Google Ads

If you’ve ever looked up a product/service on either Google Ads or Bing, chances are you’ve seen one of the…

Facebook vs. LinkedIn: Which Should Your Business Use?

It’s great to have options. No company is the same, no brand is the same, and no two people are…

Add GIFs to Your Digital Marketing Strategy

GIFs. You either love them already or you’re indifferent. Most people love them, which is clear to anyone who spends…

The Rise of Branded Podcasts

A good marketer should always look for ways to reach people where they are. According to the AAA Foundation for…

CTR for Google Ads

  In digital advertising, many different metrics are measured to establish a deeper understanding of a PPC campaign’s overall effectiveness.…

Paid Media: The Basics

In one of my recent blogs, I focus on content creation and how incredibly important it is to be frequently…

Instagram Hashtags: Do’s and Don’ts

How much is #toomuch? #Does #this #look #like #spam? Are you #wondering what the #best and #worst hashtag practices are…

Generating Leads with PPC Marketing

Securing qualified leads is the fountainhead that fuels enterprise. Ideally, all other business activities play supporting roles to this objective.…

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