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The Creative Process

The Creative Process The creative process is a key component of any successful marketing agency. We see various promotional assets…

Email Marketing: The Basics

What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails.…

Intern Interview: Design + Creative Team

Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team…

Brand Archetypes: The Magician

The Magician Archetype  The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…

What Makes a Good SEO Strategy?

Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…

What is Social Listening and Why Does it Matter?

What do your customers really think about your brand? What do they think about your competitors–about those you look to…

Design Trends for Email Campaigns 

Having a great email marketing campaign is incredibly important for a multitude of reasons. The main reason, however, is that…

Optimizing for Voice Search

With the growth and mass production of smart technology we now have access to information and entertainment like never before.…

Google Lens: The Rise of Visual Search

It’s 2020 now and the world of search engines is still continuing to grow and change. Based on recent trends…

Nashville SEO

What is Search Engine Optimization? Search Engine Optimization (SEO) is the art of discovering and capitalizing on opportunities that directly…

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