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Google SERP Features

  The Evolution of Search Organic search has witnessed a rapid evolution since the early days of the Internet. Google…

Blogging in Business: Topic Ideas for Digital Marketers

Written by Lily Tillman I want to let you in on one of the secrets to successful digital marketing: consistent…

SEO KPIs You Should Be Monitoring

It’s important to establish benchmarks for success when embarking on a new SEO campaign. How else would you know if…

Youtube Marketing: A Beginner’s Guide

Written by Lily Tillman It shouldn’t come as a surprise that YouTube is the second-most popular search engine in the…

Content Creation: An SEO Approach

  Since the dawn of time, humans have had a burning desire for knowledge. This flame of understanding has propelled…

Better SEO with Schema Markup

  You’ve optimized all of the onpage elements – established an internal linking structure using appropriate anchor text, added relevant…

Using Local Landing Pages To Drive Organic Traffic

  The Importance of Local SEO How important is local SEO to an overall digital marketing strategy? Considering that nearly…

5 Steps to Creating an Engaging Online Space

Written by Lily Tillman You’ve built your online community. You’ve set it up beautifully, you’re proud of the content you’ve…

The Most Important Search Engine Ranking Factors

According to John Mueller, “awesomeness” is the key to ranking well in the Google SERPs. The vagueness of this advice…

Micro-Influencers, Macro Results

Written by Lily Tillman Boost your marketing efforts by investing in the rise of micro-influencers A few months ago, I…