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Optimizing for Google Maps

When marketing your brand online, local businesses have a variety of different channels to choose from. For a lot of…

How To Refine Your Social Media Strategy Based On Your Business Goals

For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social…

Understanding “Pay-Per-Click”: 31 Key Terms to Help You Make Sense of Digital Advertising

Looking to begin a Google Ads campaign to generate leads? Before getting started, it’s helpful to understand the lingo. This…

In a Changing World, Flexibility Is Key

In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on:…

The Creative Process

The Creative Process The creative process is a key component of any successful marketing agency. We see various promotional assets…

Email Marketing: The Basics

What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails.…

Intern Interview: Design + Creative Team

Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team…

Brand Archetypes: The Magician

The Magician Archetype  The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…

What Makes a Good SEO Strategy?

Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…

What is Social Listening and Why Does it Matter?

What do your customers really think about your brand? What do they think about your competitors–about those you look to…

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