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How to Improve Your Social Ads Conversion Rate

With the increased adoption of social commerce and social advertising, social media users have more buying power than ever. Recently,…

Prioritizing Digital Marketing Channels

Companies must prioritize their digital marketing channels to maintain a successful strategy when people are highly connected and more business…

The Importance of Geotargeting in Marketing

Geotargeting has opened many doors for advertisers. With mobile phone users constantly increasing, geotargeting has helped marketers reach these growing…

What Are Local Citations and Why Are They Important?

Ensuring that you appear in local searches is a significant part of the ranking process when developing a search engine…

Using Google Smart Ads to Improve Bidding

If you’ve been running Google Ads for your business, you’ve likely seen different options for the types of campaigns you…

10 Ways to Promote Your Business

Every business needs customers to grow. Historically, it was more challenging to promote your brand through traditional print marketing strategies.…

Push and Pull Marketing: What’s The Difference?

Deciding how to market your products has always been one of businesses’ most significant challenges. There’s a multitude of mediums…

Using Surveys To Inform Marketing Decisions

Keeping your customers happy is critical to your business’ long-term success, which causes many marketers to pull their hair out,…

Guerilla Marketing Tactics That Actually Worked

When it comes to getting more eyes on your company, not every tactic is one size fits all. Sometimes what…

SEO vs. SEM: Which Should You Use?

Search engine optimization (SEO) and search engine marketing (SEM) are two essential marketing strategies for building brand awareness, driving website…

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