When marketing your brand online, local businesses have a variety of different channels to choose from. For a lot of…

For a business, social media is a tool providing you direct access to your audience. If you’re unfamiliar with social…

Looking to begin a Google Ads campaign to generate leads? Before getting started, it’s helpful to understand the lingo. This…

In case you’re currently living aboard a spacecraft whirling through the atmosphere at 17,000mph and don’t know what’s going on:…

The Creative Process The creative process is a key component of any successful marketing agency. We see various promotional assets…

What is Email Marketing? Email marketing is a digital marketing practice involving communicating with customers, followers, or leads with emails.…

Over the past week, our social media and community engagement intern, Reynna, has been conducting interviews with various Astute team…

The Magician Archetype  The Magician Archetype makes dreams come true by using knowledge of how the world works. Magician brands…

Search engine optimization (SEO) can seem like a daunting and overcomplicated task, but it’s really not as painful as it…

What do your customers really think about your brand? What do they think about your competitors–about those you look to…