At Astute, so many clients come to us wondering why their social media efforts aren’t working. They post consistently and…

In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on…

When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land…

Printed media will always have a special place for me. There’s nothing quite like holding a freshly pressed piece or…

One of my first memories of successful subliminal messaging from an ad campaign was at the ripe age of 7….

Imagine you’re at a dinner party telling a close friend about the brand your company has developed. The way you…

One surefire way to boost your business’ online presence is to consistently produce quality content. Doing so creates a positive…

Since the beginning of commerce, businesses both large and small have sought to understand their customer’s behavior. Focus groups and…