What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing…

In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop…

How to weed out monotony and harvest great ideas As creators, innovators, designers, we’ve all had those moments when we…

Your company’s reminder to innovate with intent Verschlimmbesserung.  You don’t have to be able to say it to fall victim…

Don’t Take Orders. Take Charge. Many companies approach a marketing agency with an idea to implement as opposed to a…

What exactly is it about Nashville? Why did this small, country music, boot wearin, ’honky-tonk town get so famous? Why…

Since the beginning of commerce, businesses both large and small have sought to understand their customer’s behavior. Focus groups and…

A social media director’s life lesson on doing things in society. Reason 1,345,678 why I love working for Astute Communications…