Who you hire to create and represent makes all the difference.   Abstract  This case study examines U.S.-based multinational food…

Storytelling is central to the way we process and understand all facets of life. Not coincidentally, this universal phenomenon is…

The psychological aspect of marketing has always intrigued me. How many ways can you convince someone to purchase something and,…

Marketing is an ever-changing industry. When the culture shifts, marketing shifts. As social media transforms, marketing transforms along with it….

If you’ve been on any social media platform lately, you’ve probably seen a post or two about the Enneagram test…

Discovering Brand Archetypes  It’s no secret that the savviest marketers use psychology to influence consumer behavior. And why not? All…

At Astute, we meet clients at all stages of development: some need branding from the ground up, others just need…