FFAS tapped Astute for a full marketing overhaul, including web design and development, SEO and PPC, Social Media Management and Marketing, and Email Marketing. We wanted to increase both inbound clients while also saturating the industry and building a deep b2b referral pipeline.
custom web design & development
Our goal here was simple, to design a web presence that established FFAS as the industry leader in the treatment of adolescent boys with substance abuse issues. By incorporating a more formal look from their previous web look, as well as increasing functionality from the previous website, we were able to establish authority and trust with Parents. When you visit the new website, you know this is a company that is compassionate, trustfull, and will take care of your child.
When we first began our engagement, Family First Adolescent Services was virtually invisible on the internet. Even branded name searches didn’t always return their website. Through our extensive SEO approach of content development, technical link building and local SEO, we were able to make a remarkable impact.
pay per click
Pay Per Click/AdWords in the addiction market is perhaps the toughest vertical to work in. Costs Per Click can reach hundreds of dollars, and Google has increasingly made it difficult to run campaigns smoothly and effectively due to the ever changing regulations for this industry. This is hard work, and it’s work that we pride ourselves in doing better than most. Through our work with Family First, we were able to revamp the PPC program for the company and instantly make an impact by reaching patients and getting them to treatment!
In order to build the referral base and B2B pipeline the leadership at FFAS wanted, we decided that an in depth Content Marketing strategy would be the best way to achieve our goals. Our approach was to create White Papers and drive downloads based on Family First Adolescent Services work with the NeuroAffective Relational Model of treatment, and run promoted posts on LinkedIn and Facebook.
Once we got our email list from Facebook and LinkedIn, we started an email marketing campaign.This resulted in an overwhelming increase in interaction with our B2B and referral network, allowing Family First Adolescent Services to receive more referral patients as well as create an authoritative impression with industry insiders and develop the reputation as a leader in the industry!