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According to John Mueller, “awesomeness” is the key to ranking well in the Google SERPs. The vagueness of this advice…

Using video to engage your audience   Let’s face it, your brand is too unique and complex to be described…

More often than not, the words “logo” and “brand” get thrown around synonymously. While the terms are related, they are…

Boost your marketing efforts by investing in the rise of micro influencers A few months ago, I had a burning…

Adaptability is an indispensable quality for successful SEO. In Google’s quest to be the undisputed heavyweight champion of search engines,…

What is a robots.txt file and how can it help improve your SEO strategy? I’m glad I pretended you asked,…

I think it’s pretty safe to say that each and every one of us would like to be better off…

It’s December again. The days are getting shorter, the nights are getting longer, and everyone is dazed by the fact…

We hope you are still stuffed from a delicious Thanksgiving meal spent with family and friends. Now that Thanksgiving has…

Social Marketing Problems Social media, in a word, is fickle. Just as you figure it out, a new algorithm or…