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Buyer Decision Process: What John Dewey Can Teach You About Marketing

What is the Buyer Decision Process? The buyer decision process was formally introduced by John Dewey in 1910. While marketing…

Give them something to invest in: why company culture is good for your bottom line

In the past decade, how we market has evolved because who we’re marketing to has changed.  Most consumers today shop…

Marrying Content to the Perfect Platform

At Astute, so many clients come to us wondering why their social media efforts aren’t working. They post consistently and…

Emoji Overhaul & Recall: How To Keep Your Brand In Brains

In the United Kingdom, emoticons are considered the fastest growing language. Emojis have made up half of the text on…

Creating An Environment For “Meraki” To Bloom

How to weed out monotony and harvest great ideas As creators, innovators, designers, we’ve all had those moments when we…

Think Like a Customer: Smart Keyword Research Strategies

Feelings serve an important function. They act as an emotional weather report that alerts us when adjustments need to be…

Started From the Top, Now We’re Here: The Art of The Funnel

When using 3rd party applications in the digital space, it’s crucial to familiarize yourself with the lay of the land…

Innovation Motivation: Verschlimmbesserung

Your company’s reminder to innovate with intent Verschlimmbesserung.  You don’t have to be able to say it to fall victim…