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Innovation Motivation: Verschlimmbesserung

Your company’s reminder to innovate with intent Verschlimmbesserung.  You don’t have to be able to say it to fall victim…

Crafting Awareness: Telling Your Story Through Branding

The Birth of the Brand Despite what many modern marketers would have you believe, the notion of branding is not…

“Damn, We’re In A Tight Spot”: Persistence in PPC

Pay-Per-Click Campaign Management Astute has worked with a number of PPC clients ranging from e-commerce to service industries with budgets…

Be the Wolf (Advice For Marketing Agencies)

Don’t Take Orders. Take Charge. Many companies approach a marketing agency with an idea to implement as opposed to a…

Keeping Up With Google Algorithm Updates

What To Do About Google Algorithm Updates?   A Brief Overview It is no secret that the ability to rank…

Do You Need a Rebrand?

Unless your product or service is remarkably niche and innovative, it is essential to create a compelling brand that is…

Understanding Retargeting

Have you had the experience of shopping for a product on a particular company’s website, only to have the same…

Form Ever Follows Function

On-Page Content & SEO Challenges (from a Design Perspective)   “Form ever follows function” is an architectural concept that the…

SEO Lingo: 23 Key Terms and Phrases (Updated for 2018)

Like any highly specialized discipline, Search Engine Optimization (SEO) carries with it the weight of several key terms and phrases…

If You Build It….They Will Come. – Field Of Dreams

What exactly is it about Nashville? Why did this small, country music, boot wearin, ’honky-tonk town get so famous? Why…