02 | 6

What do your customers really think about your brand? What do they think about your competitors–about those you look to…

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The Lover Archetype   The Lover brand archetype is about creating relationships and evoking emotions. Lovers are always looking for…

01 | 7

In our archetype exploration journey so far, we have featured the Explorer archetype and the Creator archetype–two very inventive, think-outside-the-box,…

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How (seriously, how!!) did the day after Thanksgiving, a day of (literally) thanks and giving, become “Black Friday”–the biggest shopping…

11 | 5

“Archetypes are the heartbeat of a brand because they convey a meaning that makes customers relate to a product as…

10 | 29

On average, people who work spend more time at their respective offices than they do at home. Since this is…

10 | 22

While researching and writing digital marketing blogs, I find it necessary to work in complete silence. For me, it is…

10 | 14

What Are Keywords To put it into layman’s terms, keywords in SEO are the words or phrases people use to…

10 | 8

A message from our founder, Anna Stout:   Yesterday was a big day. Almost a month ago, we closed on…

09 | 23

I was very fortunate to take a class in college dedicated to preparing students for the interview process. The most…