astute communications

astute

Increasing Online Visibility through Ethical, Customized SEO Solutions

Search Engine Optimization is perhaps the most misunderstood practice in marketing today. Is it Black Magic? Snake Oil? Does SEO work? With so much noise out there, let Astute Communications be the signal.

We’ve had countless conversations with business owners and marketing managers that have been misled when it comes to SEO. Instead of double talk and jargon filled conversations, we are interested in honest and open communication that will empower our clients.

OUR PHILOSOPHY

We take a holistic approach to SEO because Search Engines take a holistic approach to ranking your website.

Did you know that Google currently has 200 ranking factors they consider when determining where to rank your website for a search query? And what do they look for? In a word, everything,

Everything from how fast your site loads to the quality of your on-page content. From social rankings to off page optimization, they are doing a complete rundown of your website or web page to determine how and where it should rank for that query.

So the question you should ask yourself is this: if a company isn’t fluent in web development and content creation, how can they be experts in SEO when SEO itself accounts for heavily for those factors?

At Astute Communications, we are experts in getting your website to rank higher. And we are open about our process. In fact, here’s how do it.

HOW WE DO IT

SEO: It’s simple, but it isn’t easy.

We start each assignment by breaking SEO down to it’s molecular level. SEO is just that, Optimizing websites for Search Engines. If we start here, the next questions are obvious: What do search engines want to see in your website to determine where it should rank? How do they decide what is best?

 – Start with data.

We begin our SEO engagements with research. What keywords do you want to rank for? What keywords are your potential clients searching? Which of those keywords are hyper-competitive? Which are easy pickings? By starting with this research, we are able to make sure all of our efforts are going to what will prove the highest ROI.

 – Build Relevance and Authority

When it comes to Google (And Bing and Yahoo) these are the main two questions they ask when determining where to rank your website.

Is your website Relevant to the user’s query? Does the content/info/experience on your website match what the user wants?

Does your website have authority? Is your website trustworthy? Do other trustworthy websites link to your website?

 – Think about the User

User experience is another huge SEO ranking factor. Is your website responsive? Does it look great on all devices? Are there broken links and dead pages? How fast do the pages load?

 – Invest in a Professionally Designed and Developed Website

Ensuring your website is built to modern web standards is a huge ranking factor. Is your web design agency paying close attention to the details such as proper meta and title tags, page titles, H1 tags, H2 tags, etc. ? This is hard work, and as such, it’s not uncommon for many web designers and developers to skip these steps, even large agencies.

 – Analyze, Adjust, Repeat

We are looking at your website Analytics on a monthly basis. By checking our progress consistently, we are able analyze the data, adjust where needed, and implement the strategies that will continue to keep your website moving up the search results.

Let’s Get Started

How is your current SEO Company talking about their work? Are you ready to work with an agency with nothing to hide? An agency that will get you to the top of the SERP (Search Engine Results Page), and tell you how they do it? If so, get in touch with us today!