astute communications


Book Review: The Challenger Sale

Posted on: February 19th, 2016 by Ryan Stout No Comments

Too often, I start a promising business book with high hopes of gaining some new, valuable insight only to close the book disappointed. Maybe it’s me, but I find that it’s really important for business books to hit two criteria: present new ideas and actionable steps. Luckily, The Challenger Sale has both of these. What […]

Book Review: Leave Your Mark

Posted on: January 7th, 2016 by Emily Fordice No Comments

What’s it about? Leave Your Mark is a “real talk” memoir from one of the fashion industries favorite PR gurus, Aliza Licht. As Donna Karen’s global fashion communications executive, Licht is known in the industry as a social media superstar. Licht gives an honest look inside the industry and what it took to get there, […]

The Bookshelf: Ready Player One by Ernest Cline

Posted on: July 8th, 2015 by Ryan Stout 1 Comment

Picking a new book can be a daunting task. With no short supply of novels or nonfiction in your “recommended for you” list, it can be hard to discern which is the best choice. That’s why we’re starting The Bookshelf, a place where we give our 10 cent opinions on the books we read. We […]

3 Helpful Books on Content Writing

Posted on: March 25th, 2015 by Anna Stout No Comments

If you’ve been following my podcast series, From Discovery to Design: 5 Steps to Designing your Website, then you heard this week’s segment on the importance of content in a website build. In this day and age, strategic content is a challenge and is often not given the attention it deserves. There are so many […]

Currently Reading: Lean In by Sheryl Sandberg

Posted on: August 12th, 2013 by Anna Stout No Comments

People are finally paying attention to us women-folk. I’m seeing it everywhere I couldn’t be more pleased. As a female entrepreneur, or worse, a *cringe* “mompreneur”, I’m learning that I can drop the qualifier and just be an entrepreneur – and Sheryl Sandberg is helping. Long before I read the first word of Sandberg’s book, […]