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3 Steps to Ensure On Page SEO Success

Posted on: February 14th, 2017 by Ryan Stout No Comments

There are many factors that determine a website or web page’s ability to rank successfully in search engines. In this article, we’ll take a look at a few tips to ensure your On Page Content is leading to higher rankings. Understanding Your Audience Before you begin writing content for your website or blog, start with […]

Growing Your Construction Business Through Organic Search

Posted on: August 30th, 2016 by Emily Fordice No Comments

More and more, construction companies are turning to digital marketing solutions to grow their business, capture leads, and enter the minds and hearts of potential customers. One of the most efficient digital marketing tools to achieve this is Search Engine Optimization. Search Engine Optimization (SEO) is a simple concept. SEO is a way to improve […]

How to Improve Your Business through Branding and Marketing

Posted on: July 28th, 2016 by Emily Fordice No Comments

A brand is a promise. It is a promise to the company, as well as to the consumer. Your brand should be your promise of the quality of service that you will provide – every time. Marketing can be an under-utilized and under-appreciated practice. A lot of companies generate new business through referrals and a […]

Boxing’s Evil Genius Hangs ‘Em Up

Posted on: October 1st, 2015 by AC Team No Comments

Floyd Mayweather, Jr. is hanging up his gloves. Retiring undefeated at 49-0, universally recognized as the best pound-for-pound fighter of his generation, he has long been lauded as one of the sport’s most intelligent and hardest working fighters. He also happens to be a pretty unlikeable dude. A repeated domestic violence offender and all-around bigot […]

A Match Made in Marketing Heaven: Luxury Branding and Roger Federer

Posted on: September 15th, 2015 by AC Team No Comments

By the time you’re reading this article, Roger Federer, the G.O.A.T. of men’s professional tennis, will have been crowned champion of the U.S. Open, or sent back to Switzerland in defeat by top-ranked Novak Djokovic. But, as I’m writing this, I know Federer has already won, because he is the darling of men’s tennis, nearly […]

Women’s Groups are for Bad Ass Women

Posted on: August 19th, 2015 by Emily Fordice 1 Comment

A social media director’s life lesson on doing things in society. Reason 1,345,678 why I love working for Astute Communications is that my boss, Anna Stout, loves pushing us to try new things – both individually and as a team. Whether it’s a book I’d never pick up on my own, or scaling a wall […]

Slides from Anna’s Giant Conference Talk in Charleston!

Posted on: July 6th, 2015 by Ryan Stout No Comments

Anna and I were lucky to attend Giant Conference in Charleston last week. She had been asked to speak at the conference and we jumped at the chance. Conferences are a great place to recharge the batteries, get excited about your industry again, and meet really interesting people who have a fresh perspective on emerging […]

3 Situations Where It’s Ok To Say, “I Don’t Know.”

Posted on: July 1st, 2015 by Emily Fordice No Comments

Here at Astute Communications we work as a pretty tight-knit team. In small group environments the importance of communication becomes clear right off the bat. We regularly try different methods, software or tools to help with communication, but what we always try keep in place is true face-to-face strategy sessions. During these sessions, which are […]

On Time and On Budget: How to Effectively Manage Your Next Web Project

Posted on: June 10th, 2015 by Ryan Stout No Comments

I was recently thinking of my youth league baseball coach Wayne Hobson. Coach Hobson was my coach when I was a 13-year-old playing ball in Southern Mississippi. He was the epitome of a southern baseball coach: he drove a 1950’s Chevy pick-up that he could crank with a screwdriver and he always had a baseball-sized chew of […]

Raise Your Glass: A Final Toast to Mad Men’s Ken Cosgrove

Posted on: May 26th, 2015 by Ryan Stout No Comments

Friends, we said goodbye to a beloved T.V. character recently. No, I’m not talking about Don or Roger, not Peggy or Joan. I’m talking about one of the greatest Account Men to ever drive a riding mower through an Ad Agency on Madison Ave. That’s right, we’re talking about Ken Cosgrove. Sure, we all loved […]